How we use your details
Last updated 10 November 2026.
Who we are
Formatio is the trading name of Gareth Allison, Imperial Mews, Barking Road, London E6 3BP. We are responsible for the personal information you give us through this website.
What we collect
When you send an enquiry, we collect what you enter in the form: your name, email address, phone number if you give it, town or postcode, and the details of your project.
Why we use it
Only to reply to your enquiry and, if you go ahead, to discuss and deliver your project. Our lawful basis is our legitimate interest in responding to people who contact us, and, where a project goes ahead, the steps needed to enter into and perform a contract with you.
We never sell your details or use them for marketing lists.
Who else handles it
Enquiries are received and stored by our website host, Netlify, which forwards them to us by email. Netlify may process data outside the UK under appropriate safeguards. We don't share your details with anyone else unless you ask us to, for example with your architect or builder.
How long we keep it
If your enquiry doesn't lead to a project, we delete it within 12 months. If it does, we keep project records for as long as needed for the project, our guarantees and our legal and tax obligations.
Your rights
You can ask to see, correct or delete the information we hold about you, or object to how we use it. To do so, send a request through the contact form. You can also complain to the Information Commissioner's Office at ico.org.uk.
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